Whakatāne town is the heart of the Eastern Bay of Plenty. Whakatāne’s climate is without equal; it has claimed the Sunshine Capital of New Zealand for four years and also boasts ancient forests and breathtaking landscapes. Visually it could be compared to Camden, Maine, USA where boats are moored close to a bustling town centre.
Whakatāne is steeped in history and culture. The Mataatua canoe landed at Whakatāne and pa sites from early settlement are identifiable along the coast.
It is the commercial centre of the Eastern Bay and the attractive coastal town sits on the banks of the Whakatāne River.